Overview: Crust Pizza recently refreshed their branding. To support this I was tasked with designing window decals for new and refurbished store fronts.
Most of these stores face main roads so the design would double as a billboard for passing traffic.
I used Crust’s ‘tomato paste red’ as the feature colour of these designs to be eye catching and envoke excitement and hunger. By combining a hand-drawn brand font with cut-out imagery in a collage style, the design establishes a fresh and youthful tone that aligns with the product’s handmade and authentic qualities.